Manalese Dental

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Regal Dentistry, and Manalese Dental, two emergency dentist practices in Southern California owned and operated by Dr. Joel Manalese.

Achieved a Click Through Rate of 14% generating a number of new calls
In the first month of activity the Cost Per Action was reduced by 65%
Return on Ad Spend (ROAS) of 3X
Improved Organic Search Traffic
 

Challenge

Improve website. Increase Ranking. Optimize PPC Campaigns

Solution

Move from a boring template site to a beautifully designed Wordpress website. Implement a Local SEO strategy by creating over 300 location citations per office. We also developed content by writing articles about dentistry. Additionally, we oversaw PPC Management and spent time building out focused ad groups, keywords, and copy to increase CTRs.

Results

We’ve achieved a Click Through Rate (CTR) of 14%, which generated many new calls. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 65%, surpassing the client’s target. May 2016 saw great performance as paid media campaigns produced a Return on Ad Spend (ROAS) of 3X.

14% CTR

65% less CPA

3X ROAS

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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